Yourstory | With 30k orders in six months, BigSmall aims to make it big in the niche ecommerce gifting space

Within 18 months of going full-time, BigSmall, a bootstrapped niche gifting platform, claims to have seen an organic growth of 150 percent, month-on-month.

Horizontal ecommerce platforms like Amazon, Alibaba, Flipkart and others have the ability to offer customers an ‘almost unlimited variety’ of products, thanks to millions of sellers on their platform. But this can lead to ‘analysis paralysis’, where consumers, who are spoilt for choice, get more confused and are unable to decide what to buy.

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